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Style El Dorado County Foothills

Introducing Lisa Morgan at Blue Bird Graphic Arts

05/03/2018 03:35PM

Placerville, 541-654-6155, 

Describe your business. Did you find it, or did it find you?

You know how they say you never completely forget your first love? I’ve found that old adage applies not only to personal loves, but professional ones as well. After nearly 15 years as a Waldorf educator, I’ve returned to my creative roots in marketing and graphic design and recently launched Blue Bird Graphic Arts. It’s the creative process I love and have missed. I have a special interest in color theory and how it affects a company’s brand and the media they produce for customers. How a designer weaves color, photography, illustrations, font selection, and a company’s vision together into one piece is akin to what a conductor does with a symphony. Whether it’s logo development, a layout for letterhead and business cards, creating and managing advertising, brand development, illustrations for brochures and manuals, or a menu, it all gets the same attention to composition and detail and has to be perfect.

What was the first job you ever had, and what did you learn from the experience? 

I bagged groceries for a grocery store chain; it taught me how to hustle! 

What life accomplishments are you most proud of?

Being a teacher and raising a son who is engaged in the world and doing well in his engineering program. Teaching demands every aspect of your attention and energy and requires a deep commitment to families.

What’s your biggest job perk?

Quality control. When you own the business, you can be obsessive about getting things right. Having control over the time spent and attention to details on any given project is a blessing. 

And finally, customer service is…? 

Ensuring every client is thrilled with the end result. 

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