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Style El Dorado County Foothills

Introducing Brooke Sobol of Heartland Vintage

03/29/2018 11:00AM

3460 Robin Lane, Suite 12, Cameron Park, 530-651-3055,

Describe your business. Did you find it, or did it find you?

Heartland Vintage Market brings beauty to people’s lives through unique, painted furniture and home décor; vintage, antique, and handcrafted items; clothing; jewelry; and gifts. We also carry a full line of chalk paint and offer chalk-painting classes for all levels. As an event-based market, we’re only open the first and third Friday through Sunday of each month, and it’s a different experience each time. I began by painting furniture as a hobby, and it quickly grew into a side business. Last year I quit my day job and opened the shop.

How are you involved with both the community and your customer? 

I’m dedicated to giving back. Through the shop, I’ve supported Big Brothers Big Sisters, St. Baldrick’s Foundation, Toys for Tots, and others. I also organized a donation drive following the Sonoma County fires; the community came out in full force, donating two truckloads of essential items for the victims. It’s a privilege to be able to leverage the community’s support to help others. 

Why is your staff the best in the business? 

We have a small crew at Heartland and enjoy interacting with our patrons on a personal level. I’ve gotten to know many of the customers and love helping them find treasures they love. I also spend a lot of time helping people learn the chalk-painting process and choose products that will help them transform their furniture. 

Where do you go when the going gets tough? 

I used to do yoga, but I’ve let it slip since starting the business. I look forward to starting that up again—Cameron Park has some great yoga studios.

What’s your favorite local event that you go to? 

The El Dorado County Fair. I like the animals, bull riding event, art and photography exhibits, food, and live music.

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