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Introducing Panic and Swoon General Store in Placerville

07/25/2017 02:18PM ● Published by Style

Photo by Dante Fontana © Style Media Group

Panic and Swoon General Store
Adrienne Beatty
430 Main Street, Placerville, 530-903-3363

Describe your business. Did you find it, or did it find you?

Panic and Swoon General Store is a lifestyle/gift store that has something for everyone—from mason jar fermenting kits and tarot cards, to camping accessories, small-batch artisan candles and toiletries, hand-thrown pottery, lapel pins and temporary tattoos. I feel as though the business idea of Panic and Swoon found me over a series of twists and turns in the past five years.

What was the first job you ever had, and what did you learn from the experience?

My first job was at Wendy’s on Broadway in Placerville. I learned I loved socializing with customers in the drive-through window.

How are you involved with both the community and your customer?

I’ve performed music in the community for many years, and I have a great interest in the revitalization of Main Street. It’s so beautiful since the repaving and remodel. I shop small whenever I can, mostly on Main Street, because I love being there. I love the history of our area, and will do whatever I can to help preserve it. I love meeting people in my store, and doing anything I can to make their day a little brighter.

What life accomplishments are you most proud of?

Having my son, Utah, who is now four years old; performing my own music live; and opening Panic and Swoon.

What’s your favorite place to eat out locally?

That’s a hard one—there are so many good places to eat in our area—but I’d have to say The Independent.

What’s your favorite local business other than your own?

Totem Coffee! I get coffee or snacks there every day.

And finally, customer service is…?

It's about more than the money or hoping for repeat customers; it’s about making someone’s day and spreading a little love around.

Do you know that our editorial is not paid for, nor can it be purchased?

In fact, our Introducing and Eat & Drink section reviews are not paid advertisements. If you’d like your business profiled, please email Megan Wiskus at Once we determine when your business will be featured, we will contact you to schedule a time to come out and take a photograph. Thank you!

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