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Mirror Mirror

02/04/2013 09:31AM, Published by Style, Categories: In Print


Photo by Dante Fontana, © Style Media Group.



Describe your business. Did you find it, or did it find you?

Dawn: My daughter, Nici, and I had been thinking about opening a women’s clothing and accessory store for awhile and everything just seemed to fall into place, especially after we learned my daughter was in complete remission from Hodgkin’s lymphoma.
Nici: Moving from Sacramento where shopping is everywhere to Cameron Park, where the closest women’s clothing store is in El Dorado Hills, can be a little frustrating (especially for those who like to shop). We decided there was a need for a nice boutique with quality clothing at a reasonable price where each guest is treated very well.

What was the first job you ever had, and what did you learn from the experience?

Dawn: Babysitting – I learned how to provide structure (support and setting expectations) while caring and showing compassion.
Nici: In-N-Out Burger – I learned customer service is everything; providing a high level of service is something that has stuck with me for 16-plus years.

What’s your favorite local event that you go to?

Dawn: The fair – I love a good fair!
Nici: The farmers’ market – local and fresh items for a great price!

What’s your favorite local business other than your own?

Dawn: Under the Arbor in Shingle Springs – I love it and the owners are great.
Nici: Craft Castle in Cameron Park – my kids would stay there all day if I let them.

And finally, customer service is…?

Dawn: Creating an experience and atmosphere where our guests come to, “have fun, live life, be happy and feel pretty!”
Nici: For me, it’s being genuine. I truly want nothing more than to make our guests feel appreciated.


Do you know that our editorial is not paid for, nor can it be purchased? In fact, our Introducing and Dine reviews are not paid advertisements. If you’d like your business profiled, please email Wendy Sipple at wendy@stylemg.com. Once we determine when your business will be featured, we will contact you to schedule a time to come out and take a photograph. Thank you!


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