● By Style
Photo by Dante Fontana, © Style Media Group.
Describe your business. Did you find it, or did it find you?
Dawn: My daughter, Nici, and I had been thinking about opening a women’s clothing and accessory store for awhile and everything just seemed to fall into place, especially after we learned my daughter was in complete remission from Hodgkin’s lymphoma.
Nici: Moving from Sacramento where shopping is everywhere to Cameron Park, where the closest women’s clothing store is in El Dorado Hills, can be a little frustrating (especially for those who like to shop). We decided there was a need for a nice boutique with quality clothing at a reasonable price where each guest is treated very well.
What was the first job you ever had, and what did you learn from the experience?
Dawn: Babysitting – I learned how to provide structure (support and setting expectations) while caring and showing compassion.
Nici: In-N-Out Burger – I learned customer service is everything; providing a high level of service is something that has stuck with me for 16-plus years.
What’s your favorite local event that you go to?
Dawn: The fair – I love a good fair!
Nici: The farmers’ market – local and fresh items for a great price!
What’s your favorite local business other than your own?
Dawn: Under the Arbor in Shingle Springs – I love it and the owners are great.
Nici: Craft Castle in Cameron Park – my kids would stay there all day if I let them.
And finally, customer service is…?
Dawn: Creating an experience and atmosphere where our guests come to, “have fun, live life, be happy and feel pretty!”
Nici: For me, it’s being genuine. I truly want nothing more than to make our guests feel appreciated.
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